Dear Brands, You’re Doing It Wrong

Dear Brands, You’re Doing It Wrong

Let’s talk about content (a buzz word I’m personally sick of but works for all intents and purposes here) and commerce. Net-A-Porter gets it. They do an amazing job of marrying content and commerce. Each story or feature has a relevant point that ties in to selling a product(s). There’s nothing wrong with that. They’re still … Continue reading →