I submitted this discussion to an international group of writers on LinkedIn several months ago and to this day I STILL get responses. I’ve found this entire exchange to be enlightening and empowering, so I’m sharing it here.
Should I fire my client? Sorry this is a long post | LinkedIn.
What cheap ass clients don’t realize is that as searchable as your article may be, if it’s boring, confusing, poorly written or simply offers zero value to the reader, keywords don’t mean squat. Content is still king!
Any idiot can string together a few paragraphs and stuff it with keywords, but it takes a WRITER to make it human-friendly and worth sharing.
Shareability = Value